The Scarecrow

“The Scarecrow” is at once an addicting game, a poignant short film, and a project that reflects what we believe in. The city of Plenty is a glimpse at a future that may not be far off. Processed food, animal confinement, and the use of synthetic growth hormones, non-therapeutic antibiotics, and toxic pesticides are rampant in our food supply. Educating people about alternatives is a journey for the Scarecrow, and it continues to be a journey for us.

At Chipotle, our mission is to change the way people think about and eat fast food. We do that by serving as much Responsibly Raised® meat as possible and more local produce than any other restaurant company in the world. We prepare those wholesome, unprocessed ingredients in our open kitchen using traditional cooking techniques. Read up about how we seek out high quality ingredients with an emphasis on sustainability.

Our journey of discovery began back in 1999, when Chipotle founder and co-CEO Steve Ells set out to learn about raising pigs in a different way, without confinement and antibiotics. Today, Chipotle continues to work hard to educate people about where their food comes from and how it is prepared. We‘re proud that 100% of our pork is Responsibly Raised and has been since 2001.

We‘re tired of industrial agriculture degrading the quality of the American food supply. We want people to know as much as possible about how their food is raised. Our animated film “Back To The Start” was fun to make, but more importantly, helped start a conversation. We believe that the more people know, the more they will demand that all food be raised responsibly and respectfully.

“The Scarecrow” is another chapter in our commitment to Food With Integrity, and represents what we aspire to accomplish through this mission. Our goal for “The Scarecrow” is to bring awareness of important issues to a broader audience, and we hope it entertains you as much as it makes you think.

Factory farming is just one way to produce food, and it comes at a huge cost to animals, the environment, and all of us who eat the food. Check out the following people who are showing by example how to succeed outside the industrial food system. These individuals are not Chipotle suppliers (except as noted), but we believe they share a common vision with us and want to help them spread the word about their ideals.

Will Allen – Growing Power

Will Allen PhotoLed by Farmer-In-Chief and MacArthur “Genius” Grant recipient Will Allen, Growing Power is one of the world‘s leading urban agriculture social enterprises. A national nonprofit organization and land trust supporting people from diverse backgrounds and the environments in which they live, Growing Power works to provide equal access to healthy, high-quality, safe, and affordable food for all people. Allen and Growing Power provide hands-on training, on-the-ground demonstration, outreach, and technical assistance through the development of Community Food Systems that help people grow, process, market, and distribute food in a sustainable manner.

Olivia Tincani (Sargeant) – Farm Burger/Moonshine Meats/Farm 255/Fare Resources

Olivia Tincani PhotoAlong with her partners in a group of affiliated businesses, Olivia Tincani has spent the last decade making sustainable food a reality. Farm Burger, based in the Southeastern U.S., sources its produce from its own Full Moon Farms and its 100% grassfed beef from a small collective of local ranchers called Moonshine Meats. The network of related business was born out of flagship restaurant Farm 255, founded in 2005. Olivia and the team are helping connect food culture to agriculture in their part of the country. Additionally, Olivia is a partner in Fare Resources, a consultancy based in San Francisco, where she uses her experience developing sustainable food businesses to help budding food and farm entrepreneurs, as well as corporate food service programs, do the same.

Eliot Coleman – Four Season Farm

Eliot Coleman PhotoWith more than 40 years of experience as an organic farmer raising produce, cattle, sheep, and poultry, Eliot Coleman has proven that diversified small-scale organic farming is a viable business, even in the wilds of Maine. His books are required reading for young and new farmers, and he has taught and lectured extensively on organic farming. Eliot‘s approach to year-round vegetable production has been implemented in parts of the world considered inhospitable to cold-weather farming.

The Fantasma Family – Paradise Locker Meats

Fantasma Family PhotoOne of the greatest challenges small- and medium-sized meat producers face is finding USDA-inspected slaughterhouses that can accommodate smaller farms. Paradise Locker Meats in Trimble, Missouri, is owned and operated by the Fantasma family. It processes meats from small family farms, builds awareness of local, natural food, and provides quality, wholesome products.

Tom Grebb – Haricot Farms/Central Bean Company (Chipotle Supplier)

Tom Grebb PhotoAs President of Central Bean Company and proprietor of Haricot Farms, Tom Grebb has long demonstrated that sustainable farming can be great for business. Using no-till farming techniques, Tom and his bean growers emphasize the connection between healthy, productive soil and healthy, productive crops. Central Bean‘s Food Alliance Certified beans can be traced from seed to market, ensuring the highest-possible quality. Furthermore, Food Alliance certification guarantees no or minimal pesticide use, conservation of water resources, protection of wildlife habitat, and safe and fair working conditions.

The many issues in today‘s food system have spawned hundreds of passionate groups that advocate daily for reform. Learning about where your food comes from is empowering. For those interested in taking action, we recommend the following organizations for their strong beliefs and innovative approaches to seeking change.

Savory Institute

Savory Institute
The Savory Institute promotes large-scale restoration of the world‘s grasslands through holistic management. By healing the land using properly managed livestock, or empowering others to do so, the organization consistently works to remove barriers on the path to change.

Center for Rural Affairs

Center for Rural Affairs
The Center works to establish strong rural communities, social and economic justice, environmental stewardship, and genuine opportunity for all while engaging people in decisions that affect the quality of their lives and the future of their communities. From the start, the Center has resisted advocating for the interests of any particular group, instead choosing to advance a set of values that reflect the best of rural America.

National Young Farmers Coalition (NYFC)

National Young Farmers Coalition (NYFC)
The NYFC is a community of farmers and consumers helping young farmers succeed. Some of the key issues it supports are independent family farms, sustainable farming practices, and affordable land for farmers. Its focus on inclusiveness and community building means advocating for fair labor practices, farmer-to-farmer training, diversity of gender, race, and sexual orientation, and cooperation and friendship between all farmers.

National Sustainable Agriculture Coalition (NSAC)

National Sustainable Agriculture Coalition (NSAC)
The National Sustainable Agriculture Coalition is an alliance of grassroots organizations that advocates for federal policy supporting the sustainability of agriculture, food systems, natural resources, and rural communities. NSAC envisions a world where family farmers produce nutritious, plentiful, and affordable food and can make a decent living doing so while protecting the environment and strengthening their communities.

The Chipotle Cultivate Foundation is a non-profit organization established by Chipotle Mexican Grill to continue and strengthen its philanthropic efforts.

Dedicated to creating a sustainable, healthful, and equitable food future, the foundation supports farmers, ranchers, educators, and programs that are working to develop sustainable practices and teaching younger generations about issues in the food chain.

Over the years, Chipotle has contributed more than $2 million to fund initiatives that support sustainable agriculture, family farming, culinary education, and innovation that promotes better food.

Find out more about the foundation‘s key priorities and how you can get involved.